That’s how consumers access us, so that is giving us better insights,” Mottershaw said. The Volcano Taco is a spicy taco that features an iconic bright red shell, ground beef, lettuce, cheese, and Lava Sauce. “The surprising thing about doing this, because we moved from an innovation kitchen tasting culture to a drive-thru, is that it gives more of a real world feel for our food. And thus, the beloved item was brought back for two weeks only.
After over 750,000 votes were cast over 10 days, Taco Bell announced that the Enchirito had won out over the Double Decker Taco, with 62 of the vote. Essentially, those tastings entail a cross functional team and consumer groups coming by the test kitchen in their cars and then trialing products, either in real-time in their car or taking it home and providing feedback later. Back in the fall of 2022, Taco Bell fans voted to bring one of two nostalgic former menu items back to the menu for a limited time. In June, the team gradually made its way back to the kitchen in small groups and launched drive-thru tastings. In Taco Bell Party Pack Card Game, players gather various kinds of Taco Bell menu. We moved a lot of work virtually and it’s been surprisingly wonderful and refreshing because we now have such agility and focus and we’re actually getting richer, deeper insights, which is leading us to better innovation.” Grab Taco Bell menu items to feed your crew.
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“We quickly had to pivot and figure out how to keep innovating and getting that important consumer response.
“Overnight in March, we lost access to the nerve center of the food innovation and how we develop,” Mottershaw said.
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